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Customer Relationship Management (CRM)
Sam Eldin
- Vision & Architect Brochure 4 CEO
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Business Intelligence (BI)
What is Business Intelligence (BI)?
Regardless what the big companies define BI, we believe BI is the communication of the following:
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CEO or Decision Makers GUI interface using English like commands
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Intelligent software system that thinks in abstract
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CRM system that uses Big Data to help guide CEO and/or Decision Makers
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Dynamic Business Rules system that translates CEO or Decision Makers decisions into running software using the following levels:
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o Macro Decisions - CEO or Decision Makers
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o Micro Decisions - Business Analysts
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o Processes - System architect
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o Java Code - Development teams
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Reporting and Statistics
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Tracking
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Assessment
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Calendar
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Our BI system can grow and encompasses new decisions, new technologies and
approaches. All the parties involved in building and running the system work
independently and collaborate to in building, update and run the system.
The quickest example to illustrate how the our Dynamic Business rules would
work. Let us assume that based on our CRM analysis, which is recommending that the
company needs to run a promotion and certain items to be put on sale (reduce
by 50% in prices) in the next two weeks. Such decision created in Macro
Decision level would not require any changes in any of the lower levels include
Java code. With same talk, if the business analyst decides to add an additional
Micro Decision to an existing Macro Decision. If the newly added Micro Decision
is composed of the existing processes (different in sequence of execution), then
the analyst would be able to add such changes and no changes would be required
by any of the other levels.
We have the architect and partial development of our BI is already done.
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